New research has discovered that 73% of people experience the “Imagination Gap”; an inability to visualise themselves, their furniture or their belongings in a property for sale or to rent, even after viewing pictures online. A surprising 70% of people still can’t imagine how a property will look after seeing it in person.

This has serious implications for the property market, as the same research by Floorplanner found that 75% of people are less likely to purchase or rent a property if they cannot imagine living in it.

To tackle the significant problem of this Imagination Gap in the property market, Floorplanner today announced the purchase of Mydeco3D Ltd. Mydeco’s award winning 3D room planner tool adds new depth to online property listings by enabling floorplans to be populated with virtual, highly accurate versions of real-world products and furnishings. This is key to addressing the difference between how a property looks today and what it might look like after it has been purchased, furnished and decorated.

“A floorplan is a crucial component of any property listing. Our research shows over 50% of consumers spend more time viewing properties that have an interactive floorplan, making a sale or let much more likely,” said Jeroen Bekkers, CEO and Founder of Floorplanner. “Floorplanner has always had a unique interactivity that helps people visualise properties more clearly. With the addition of Mydeco’s technology, we’ll be able to close the Imagination Gap of house-purchasers and home-makers by delivering room styling in an even more compelling way. Unlike photos or static 2D plans, our platform can show the future potential of a property, making it easier to buy, sell, let and rent a property.”

Soon to be integrated with Floorplanner’s current, cutting-edge technology, this new platform allows buyers and renters to personally style each room, using a virtual model of a property, both prior to and after moving in.

“Almost a million rooms have been designed with Mydeco’s 3D tools,” added Jeroen. “Combining the success of this technology with Floorplanner’s well-established platform will help real estate agents offer better floorplans for all listed properties. We have created something that homebuyers can really understand. Our 3D modelling content keeps them engaged with online property listings for longer, driving up interest, engagement and ultimately the price achieved.”

Update: check out the coverage on the Wall Street Journal and TheNextWeb.

Over the years we have seen a growing number of properties that are presented online with a colorful, interactive floorplan made with Floorplanner. However a lot of floorplans are still printed on paper and in many cases this is in black & white and for this a more “cleaner” look helps readability.

We have provided a black & white export option for some time now but as we are always looking to improve things we are rolling out some improvements that will make it even easier to create a more technical 2D look for your floorplans.

Some of the things we recently added are:

• A collection of black and white furnishing items to our libraries
• Simple doors and windows
• Hatch patterns for your floors
• A black and white export option
• The option to turn off shadows

Check out this plan as an example:



Or, with a subtle color:

We will be improving things further in the near future. Think about:

• More black and white items
• More hatches for your floors
• Easier PDF/image export
• A small tutorial on how to get the best black and white look

To get black and white furnishing items, do a search for "blackandwhite" in the sidebar. toggle the grey buttons below the search bar to get the topviews

We'll keep you posted!

For partners and future partners

If you’re reading this and thinking: 'Hey, I want to be on this partner list too!', you just need at least a Floorplanner Partner account. Then, contact us to be on this list. You can use our contact form for more info.
Partners will show up in our list in a random order on for each pageview.

Here’s how you can make a legend with the items from our library.

1) Search for ‘Legend’ in the sidebar. You’ll get a bunch of items that can be handy for creating legends.
2) Drag a surface or border onto your plan. You can give it any color you like.



3) Find the A in the construction menu. Drag Text objects from here onto your surface for the title and description.
4) We have letters A-Z and numbers 0-9 to help you indicate an item.
5) Search for ‘symbols’, ‘electrical’, ‘emergency’ etc to get any other symbols you may need.



6) Type ‘Balloon’ or ‘Labels’ and you’ll find objects to give your remarks or descriptions a nice border.


I hope this was useful!
Want to have this for later use? Download the mini-manual Making a Legend.